Anheuser-Busch in the 1950's developed a way to pasteurize their beer giving it a longer shelf life. This made Budweiser that much more of a threat to the National Brewery forcing them to come out with a new beer that would help even the competition. Anheuser has been building breweries all over the country especially the east coast to expand their business. In 1963 the National Brewery introduced Colt 45 and was originally a higher priced beer then Natty Boh. The beer was popular throughout Baltimore and in other parts of the country. Colt 45 also sponsored the Baltimore Colts because of the name and of course because it was a Baltimore brew. The beer, or malt liquor, is now cheap and is often considered a fast and affordable way for one to get drunk. Colt 45 is far from a brew one could call enjoyable but is still popular among Baltimoreans.
Brennen Jensen, "A Beer to Call Your Own: Tales from the Rise and Fall of National Brewing," Baltimore City Paper, January 16, 2002. http://www.citypaper.com/news/story.asp?id=3445 (accessed December 13, 2009).
Brennen Jensen, "A Beer to Call Your Own: Tales from the Rise and Fall of National Brewing," Baltimore City Paper, January 16, 2002. http://www.citypaper.com/news/story.asp?id=3445 (accessed December 13, 2009).
Photo From:
Joseph Pisani, "After Work Bad to the Bone: From gas-guzzling engines to extra-strength booze, consumers still crave products that do no good to their health, environment, or their pocketbooks, "Businessweek, Not given, under "Page 4," http://images.businessweek.com/ss/06/06/hardees_badthings/source/4.htm (accessed December 13, 2009)